Applying for: Copywriter

Personal Attributes We Value:

Genuine, Warm, Curious, Appreciation of Style, Humour, Thoughtful, Trustworthy, Responsible, Knowledgeable, Passionate, Flexible and Enterprising.  

What you will do

We are looking for a highly skilled digital first Copywriter to develop and create compelling, audience-centric content that drives engagement and conversions across various digital platforms.  This role requires a deep understanding of online customer behaviour, SEO practices, and a flair for storytelling that aligns with brand objectives. You will play a crucial role in enhancing our brand voice and driving our marketing efforts. 

What you will bring

Brand Voice and Alignment:  

• Develop and ensure consistency in tone and style across all content and copy, adhering to brand guidelines. 

• Collaborate with key stakeholders to develop content that supports the brand strategy.  
   

Content Creation:  

• Write clear, persuasive, compelling, and SEO-optimized content for our website, blog, landing pages, POS, printed materials and other digital formats.  

• Develop headlines, taglines and CTA’s that captivate and convert audiences.  

• Develop effective captions, copy and headlines for organic and paid Social.  

• Develop persuasive copy for brochures, flyers, posters, and other print materials. 

• Create product copy and descriptions for offline and online materials including website and POS.  

• Adapt tone, style and messaging to fit the specific needs of each platform and target audience.  

SEO Optimization:  

• Incorporate SEO best practices into all content to enhance visibility and organic traffic. 

• Conduct keyword research to identify opportunities for content creation. 

• Write meta descriptions, alt text, and other SEO elements to improve search engine ranking. 

Campaign Support:  

• Collaborate with the marketing team to develop content strategies and support marketing campaigns. 

• Craft copy for online and offline campaign materials, including email, advertorials, social and advertising.  

Proofreading and Editing:  

• Review and edit content for accuracy, grammar, and style, ensuring high-quality deliverables. 

Analytics and Reporting:  

• Monitor and analyse content performance using tools like Google Analytics, SEMrush, Ahregs, Moz, Similarweb etc and provide insights for continuous improvement. 

Industry Trends:  

• Stay updated with relevant industry trends and competitor products to continuously refine and improve copywriting strategies. 

Cross-Functional Collaboration: 

• Partner with designers, developers, and product teams to ensure cohesive and effective digital content. 

• Participate in brainstorming sessions and creative meetings to develop innovative content ideas.

Education: Preferably bachelor's degree in English, Journalism, Marketing, Communications, or a related field. 
 

Experience: 3+ years of experience in copywriting, content creation, or a similar role, preferably within a marketing or advertising agency. 
 

Essential Skills: 

• A creative thinker with a passion for storytelling  

• Exceptional writing, editing, and proofreading skills with a keen eye for detail. 

• Strong understanding of SEO principles and how to apply them to content creation.  

• Experience of optimising content for search engines and ranking factors.  

• Ability and appreciation for data and analytics to inform content development.  

• Ability to write for various audiences and adapt to different brand voices. 

• Excellent time management and organisational skills. 
   

Preferred Experience:  

• Knowledge of the fine jewellery sector and appropriate terminology is desirable. 

• Experience in writing for the high-end/luxury industry, with an understanding of luxury brand aesthetics and consumer expectations. 
   

• Experience with tools such as: 

• Google Analytics, SEMrush, or Ahrefs. 

• Content management systems (CMS) like WordPress. 

• Email marketing platforms like Ometria or Klaviyo 

• Graphic design software (e.g., Adobe Creative Suite) 

• Project management tools like Asana