Exclusively at Harrods – Just in Time for Christmas
We are thrilled to launch our Harrods exclusive Life In Charms, an exquisite collection of seven charms inspired by the most iconic Harrods symbols. From the charming Harrods Teddy Bear featuring with a hidden locket to a miniature Harrods Building complete with a detailed facade and diamond windows, each exquisite piece is handcrafted in 18ct Yellow Gold, Diamonds and Gem-stones.
As with all Annoushka designs, the collection is imbued with personal memories; having spent her childhood exploring the magical world of Harrods with her mother as an after-school treat, Annoushka had a few nostalgic ideas in mind when starting the design process. With the help of the Harrods Archives, seven intricate miniatures of the Harrods icons were born. Blending beauty, craftsmanship, and playful design, each piece in the collection incorporates a unique design feature, whether that be a tiny locket hidden in the Harrods bag, the moving limbs of the Harrods teddy bear or the opening doors and spinning wheels of the Harrods delivery van. Finished with opening bail clasps, the charms are designed to be styled solo, added to your existing collection or worn in a complete set, as the most exquisite charm bracelet. The collection is sold by charm or as a full set, completed with a bracelet, hand made scrapbook, and an exquisite presentation book box.
“I am so excited to introduce the ‘Harrods Life in Charms Collection’, a truly iconic collaboration with our much loved ‘My Life in Charms’ bespoke service. I love the idea of unlocking a life, reminiscing about significant moments, and distilling them into a tiny, treasurable biography – who better to collaborate with on this journey than London’s most celebrated department store, filled to the brim with not only my own personal memories of exploring the store since childhood but world-renowned iconography!” - Annoushka Ducas
The magic of this collaboration continues in Harrods itself. In celebration of our launch, we are excited to unveil The Charm Bar on the 1st floor at Harrods, a new destination for the world of charms with the Harrods Life in Charms collection at its heart. Delve into the beautifully curated scrapbook, which brings together all the artefacts and archive imagery gathered throughout the design process, explore our complete charm selection or start styling your favourites with your existing jewels. True to Annoushka’s spirit of empowering self-expression through personal adornment and storytelling jewels, The Charm Bar allows clients to discover pieces that reflect their unique style, just in time for the festive season.
Join us at Harrods to celebrate the collaboration and start curating your own story.
